Privacy Policy

Last updated: 4th June 2018

Who we are

C. Aiano and Sons, Ltd. (Registered number 415903), whose registered office is at 64-70 Chrisp Street London, E14 6LR, is committed to protecting and respecting your privacy. The purpose of this Policy is to explain how we collect, use and secure personal information collected on our website.

This notice describes our privacy policy and forms part of our website terms and conditions (“Website Terms”).

The Website is brought to you by C. Aiano and Sons, Ltd. C. Aiano and Sons, Ltd. believes it is important to protect your Personal Data (as defined in the General Data Protection Regulation brought into effect in May 2018) and we are committed to giving you a personalised service that meets your needs in a way that also protects your privacy. This policy explains how we may collect Personal Data about you. It also explains some of the security measures we take to protect your Personal Data and tells you certain things we will do and not do. You should read this policy in conjunction with the Website Terms.

When we first obtain Personal Data from you, or when you take a new service or product from us, we will give you the opportunity to tell us if you do or do not want to receive information from us about other services or products (as applicable). You can normally do this by ticking a box on an application form or contract. You may change your mind at any time by emailing us at the address in Further Information below.

The personal data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Name and contact details – this includes your name, title, billing address, delivery address, email address and telephone numbers and information that you provide by filling in forms on our website, or as part of email and other marketing campaigns, or when you request marketing information and/or quotation from us.
  • Purchase history – this includes details about products and services you have purchased from us.
  • Profile information – this includes your username and password and your interests and preferences when you register on our site.
  • Marketing preferences – this includes your preferences in receiving marketing from us and your communication preferences.
  • Customer service history – this includes interactions with us over the phone, via the website or on social media.
  • Job application – Information you have provided in respect of a job advertisement or your interest in any employment opportunities at our company.
  • Records of any correspondence in the event that you contact us
  • Information about your device and how you use our websites and apps – this includes information you give us when you browse our websites or apps, including your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, as well as how you use our websites and apps.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

Automated technologies or interactions. As you interact with our website, we may automatically collect information about your device and how you use our websites and apps. We collect this personal data by using cookies, server logs and other similar technologies. For more information on cookies, please see our Cookie Policy.

Name and contact details, payment information and purchase history from providers of technical, payment and delivery services.

Cookie Policy

One of the ways in which we collect this information is through Tracking Technologies such as cookies. Cookies are small text files containing information that is stored on your device. They help us to improve our site and to deliver a better and more personalised service. They enable us to:

  • Estimate our audience size and usage pattern.
  • Store information about your preferences, allowing us to customise our site according to your individual interests.
  • Speed up your searches.
  • Recognise you when you return to our site.
  • We will seek your consent to use cookies the first time you visit our site (or on subsequent occasions if the cookie that records such acceptance is deleted). However, you may not be able to use all the interactive features of our site if consent is not given.

Most web browsers allow Users to exercise control over which cookies are processed through adjustments to the settings built into them. For information on changing these settings, please look for a “help” function in the browser or contact the browser provider. However, you may not be able to use all the interactive features of our site if cookies are disabled.

How we will use your personal data

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Examples of how your personal data may be used are shown below:

We use the information that we collect about you to:

  • Provide you with products, services, publications, and information that you request, access, or which may be of interest to you.
  • Request you to provide goods or services to C. Aiano and Sons, Ltd.;
  • Deall with your requests and/or enquiries;
  • Maintain our records for administrative and accounting purposes;
  • Assist with police investigations and/or enquiries and complying with statutory and/or regulatory obligations;
  • Deliver or display content that matches your business interests and responsibilities.

We may analyse information collected from you indirectly to:

  • Help us recognise your computer as a previous visitor and save/remember any preferences that you may have while you were visiting one of our sites.
  • Help us improve our content and our site.
  • To personalise your User experience.
  • For the purpose of identifying trends, statistics and measurements that could contribute to the enhancement of our services.

You will receive marketing communications from us if you have requested information from us or purchased products or services from us. You’ll also receive these communications if you have said that we can send them to you when you provided us with your details or when you signed up for a newsletter or catalogue.

You can tell us that you want to stop receiving marketing communications from us at any time. You can do this via our preference centre within your account, by clicking on the unsubscribe link in any email we send you or by contacting us directly by email, post or over the phone.

We’ll process any such request as quickly as we can, but it might take a few days for all of our systems to be updated.

Third parties and partners

Our site may from time to time contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Sharing your personal data

We do not, and will not, sell any of your personal data to any third party – including your name and contact details and your payment information.

We may disclose your personal data to any affiliated company in our group.

We do share your personal data with the following categories of companies as an essential part of being able to provide our products and services to you, as set out in this notice:

  • Organisations that are instrumental in providing you with our goods and services, such as payment service providers and delivery companies.
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.

Keeping your personal data secure

By providing your personal data you agree to us storing or processing it. We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this Policy. We’re committed to keeping your personal data secure and have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your information transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How long do we keep your personal data for?

We will retain the personal data that you provide while you remain a Customer of ours or as needed to provide you with products and services.

We will never retain personal data about you for longer than is necessary to fulfil the purpose for which it was originally collected.

We may retain your personal data after you have cancelled any contract with us if retention is reasonably necessary to comply with our legal obligations, meet regulatory requirements, prevent fraud and abuse, or enforce this Policy and our Terms of Use.

We may also retain personal data for a limited period of time if requested by law enforcement agencies.

If you would like more information about how long we retain your information please email

Your legal rights

You have the right to access, correct, erase, restrict, transfer, or object to the use of your information. If you wish to exercise any of these rights or have questions regarding this policy or how we use your information, please contact us at

You may change or update the information that we hold about you at any time and as often as necessary. In the first instance, you should submit a request for a copy of your information in our possession by sending an email to We will respond to all such requests without undue delay, and in accordance with the provisions of the GDPR.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Further Information

If you would like any more information or you have any comments about our Privacy Policy, please either write to us at Data Protection Manager, C. Aiano and Sons, Ltd., 64-70 Chrisp Street London, E14 6LR, or email us at

We may amend this Privacy Policy from time to time without notice to you, in which case, we will publish the amended version on the Website. You confirm that we shall not be liable to you or any third party for any change to this Privacy Policy from time to time. It is your responsibility to check regularly to determine whether this Privacy Policy has changed.

Your continued use of our sites or accessing content posted on our sites shall constitute your acceptance of the modified Policy. If there will be any changes made to the use of your personal data in a manner materially different from that stated at the time of collection, we will notify you by posting a notice on our site. If you object to any of the changes, or the overall Policy, please contact us via

You can ask us for a copy of this Privacy Policy and of any amended Privacy Policy by writing to the above address or by emailing us at This Privacy Policy applies to Personal Data we hold about individuals. It does not apply to information we hold about companies and other organisations.


Any dispute between you and C. Aiano and Sons, Ltd. in relation to this website, or your use of it, or any content shall be governed by English law and you submit to the exclusive jurisdiction of the English courts.

If you have any questions about this Privacy Policy, please contact us.

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